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Search Engine Optimization Coaching Workshop

Hi, I'm Elchanan Rotstain, and I'd like to become your personal search engines coach. My clients refer to me as "The Search Engine Doctor".  As a member of various Search Engine Councils I regularly (monthly) sit in search engine meetings with the Vice Presidents of Google, Bing and Yahoo!  I have over two decades of experience in "search" as one of the early developers of search algorithms and methodologies.  Read more about me here.

When it comes to search engine optimization, I know my stuff… The SEO community recognizes me as an authority and resource person who actually knows how Google works. I'm currently working on a book titled "Google's secrets revealed!" which will explore the secrets of Google's 200 signals to determine if your website will be on 1st page or not.

This is what you get in my upcoming session

Learn search from an expert from A to Z! This is the stuff we strive to pack in one day workshop:

Pay attention because “This is definitely not the stuff you think to know!”

 

MORNING SESSION:  9 AM – 12 Noon - 'On Page Optimization'

 

 

  1. Search Engine Basics
  2. Introduction to Search Engine Optimization
  3. SEO Requirements Gathering and To-do lists
  4. Keyword Research
  5. Competition Analysis
  6. Introduction to On Page Optimization
  7. Title and other META Tags
  8. Content is the king - SEO Copywriting
  9. Submissions
  10. Indexability - Web design and the "200 rule" which are Google's essential signals
  11. Text Content & Dynamic Content - Live demonstration of Search3w D2S product
  12. Site Links - You can have them!
  13. Site Search - Live demonstration of Search3w OBS product

NOON:  12 PM – 1 PM - *Catered Lunch Will Be Served

 

 

Chatting and Schmoozing.

AFTERNOON SESSION:  1 PM – 5 PM - 'Off Page Optimization'

 

 

  1. Introduction to Off Page Optimization
  2. Link Popularity, Backlinks
  3. Google Analytics
  4. Deep understanding of Google New Patents
  5. Social Media & Bookmaking Optimization
  6. Site health check - Understanding Speed, W3C sealing and Errors  
  7. Measuring Visibility and Position Ranking
  8. Press Release Submission
  9. Google Webmaster Account Setup
  10. MSN, Yahoo Webmaster Account Setup
  11. Optimizing Google Places - Local Listing and Google Maps
  12. WordPress Blog Optimization - Tools, Free Plugins and Tricks
  13. Avoiding Black Hat, Banning, "Google Hell" and Sandbox.

 

This is how we do it

The coaching workshops are structured as follows:

  1. Small group sessions led by The Search Engine Doctor himself.
  2. These are 100% interactive discussion format, and therefore each workshop is limited to 12 participants.  All sessions are live, with no pre-recorded information.
  3. Workshops are held once per month, full day of 8 hours in length.
  4. There will be absolutely no selling--this workshop is for education only.
  5. Action steps are assigned to provide real world "learn by doing" and practice opportunities for each part of the process.
  6. Main Focus is Google search, although we will describe Bing and Yahoo logics.
  7. Each session is an interactive blend of instruction, covering the fundamentals and deep understating of the SEO process and tools.  It includes role-playing and coaching based upon the students’ experience while implementing the process.
  8. Free unlimited access to the online version of D2S product will be provided.
  9. A complete workbook and memory stick with all the mentioned materials will be provided.

 

Registration and Coaching location Options

Face to face coaching in-classroom course.

Session Fee is $795 - open spots available

Teleclass using GoToMeeting

Session Fee is $695 - open spots available

Live monitor and keyboard session - You can experience the course program in real time.

 

* Lunch and Refreshments will be served.

If you are interested in more information, please contact:

Rick Nielsen
Phone - (780) 886-5531  
Email – rnielsen.search3w@gmail.com

 

Reserve your seat

For a reservation, please call our secretary Aida to reserve a place for yourself. Just provide us with the following information and you will receive a message confirming that you have been added to the Waiting List.

SEO Coaching Workshop
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