Search Engine Solutions Blog

Not true. The term “SEO is not an exact science” is using by Search Engines Marketers who do not fully understand how search engines works. It is pure and simple mathematics if you know how to do it. It is also true that the science of mathematics in general and Google in particular includes many grey areas such as Google Algorithm and Axiomatic Set Theory and more, but how do you think Google, Ask, Yahoo and MSN retrieve, sort and score the results sets for a given query? By a theory, or by a guess?! Ah, you might say that “search engines optimization” is not the same as “search engines”, not a paradox?

Trial of Galileo Galilei 1633

It is like the “Surprise Quiz Paradox”: teacher announces to his class that there will be a surprise quiz some time during the next week. The paradox is if you mentioned “search engines optimization” it also includes “search engines”!

One more idiots proof : Show me one webmaster or SEM that will not agree to one (or more) of the following statements. Think of top competive example like iPod or jewlery website and take it to Google’s first page.

1. “I can gueantee the results if I personally had a friend who’s Google engineer”
2. “for unlimited budget anyone can do it”
3. “for a $100,000 I can get you enough quality links to beat any of the top ten winners”
4. “if you buy 4 years old iPod/jewlery website with 600 outbound links - I can do it”
5. “if you buy iPod/jewlery website with PageRank 7 - I can do it”
6. “get me one, just one link from Amazon/NYtimes/CNN… home page and…”

Conclusion: SEO is an exact science, it all depands on what, how, how-much and when you put the things in the formula to work.

As of today Google shows the number of visits in search results.

Google is not mentioning it on its Help Central - Interpreting Results page and not anywhere else. So I can let my imagination run and have these assumptions:

1. This only works if you signed in with Google Accounts.
2. This number represents the visits on the date that follows (August 3rd in the above sample).
3. Apparently it only counts YOUR OWN clicks. Acroterion has 1,273 unique visits in August 3rd. The term search engine solutions grabbed 33 visits, so it’s not SERP clicks number.

This just proves my long-standing theory that Google is tallying visitors clicks

Source: http://www.webpronews.com/topnews/topnews/wpn-60-20060803IABGoogleYahooDefiningClicks.html

The Click Measurement Working Group established by IAB and the member companies who have joined it will develop a series of click measurement guidelines. The definition they establish will help to separate legitimate clicks on advertisements from the illicit ones that advertisers consider to be invalid, or worse, fraudulent.

IAB’s announcement comes in the wake of Google’s $90 million settlement in an Arkansas click fraud case. The plaintiffs in that suit are continuing to battle with Yahoo, Ask, LookSmart, and other companies over click fraud allegations.

Ideally, the adoption of such guidelines will provide more transparency into how search advertising companies measure and charge for clicks. Clicks that do not meet the standard will stand out when an advertiser has an account independently audited against the defined guidelines.

Google dominates the search advertising industry. Its actions impact the other players around it. Recently, Google began to show its AdWords clients more information on invalid clicks, a small step toward greater transparency into its measurements.

Transparency has been a persistent demand of search advertising clients. Search engines have intentionally kept their methods opaque to outsiders, even those who fuel its revenue stream. They claim transparency will educate criminals on how to beat the system.

The development of a click guideline could help people game the system as much as it assists advertisers in identifying legitimate clicks. If the fraudsters out there can come up with a way to meet the guidelines, assuming they haven’t done so already, advertisers may end up paying for illicit clicks unless the search companies can reliably identify them before the advertiser is charged.