Search Engine Solutions Blog

Ask your Pay-Per-Click manager if they’re going to provide you such a valuable report:

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Dear customer,

We are pleased to distribute Complementary PPC 2006 Analysis to our valued customers.

1. best_conv_kws_2006 –Analysis: What are the best keywords that worked for you on 2006?
   Action: Keep the highlighted KWs, rethink on the rest.
2. most_expensive_kws_2006 –Analysis: What are the most expensive keywords on 2006, and shall you keep them? Action: Reduce bids for the bad conversions highlighted KWs, don’t touch the “approved” marked ones.
3. top_Impressions_2006 –Analysis: What keywords make the most buzz on 2006?
   Action: Look after the sticky notes and the highlighted KWs.
4. best_ctr_2006 – Analysis: What were the best display ads on 2006? Action: Analyze how to increase more visibility and marketing efforts for the highlighted KWs. 
5. worst_kws_2006 – Analysis: What are the worst keywords that you want to avoid at 2007? Action: Reduce bids for the highlighted KWs. 
6. fraud_clicks_2006 - Fraud Clicks Report. Analysis: What my competitors doing behind my back? Am I paying for fraud clicks? How much Google credit me? Action: To be analyzed together. 

   Best Regards, 

   Your PPC manager

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If they don’t, please don’t cry - You can have it for $299 US only at http://www.acroterion.ca/Acroterion_Contact_Us_Info.html  

Thursday afternoon I’m receiving this email from Google itself:

Dear Google AdWords advertiser:We are writing to notify you that we have processed your claim for Account Number {hidden} under the Lane’s Gifts v. Google class- action settlement. We are issuing credits to the AdWords account identified in your claim. To view your credit award, log in to … Credits are awarded on a pro rata basis, taking into account these factors:- The amount you paid Google for advertising
- Google’s revenues from online advertising since January 1, 2002, and your claim percentage
- The total amount of credits available in the settlement, which is US$60M.If you have any questions … Thank you for your continued support of Google.

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Oh, I slept so sweet that night… I need to wait one more day to find my dreams comes true. Driving new Eddie Baur Explorer SUV, New Kitchen, new home at Tenafly, Real Tiffany diamond pendant jewelry to my wife, not a faked one,… One more day left to log in my Google account and find all those millions of $ waiting there silently. The expected day and hour finally came. My fingers are nervous shaking, one more click on the Billing Summary page and there you are…   

This is an account with $50,000 per year click spending! I thought my eyes are illusive me, so I logged in to other accounts and asked around. True, my dreams blows out. After digging even deeper I’ve found a treasure - $76 reward in … cancelled (banned) account!

What is the reward you got? 

Sent a comment to us if you have experience with similar frustration.

Google is launching a feature Thursday night for businesses that want to target customers based on geography.  

Marketers will be able to place photos and logos inside balloons that pop up on Google maps exactly where the merchants are located. A handful of advertisers, including Barnes & Noble and Ralph Lauren, have purchased keywords such as “New York books” and “Ralph Lauren New York” and tested the new Local Business Ads system over the past few weeks, said Dominic Preuss, product manager for Google’s local advertising. Users will notice that with certain searches on Google Local, icons representing types of businesses will appear on the map corresponding with a particular merchant. A given icon might be a coffee cup, a shopping bag, a grocery cart, a car or, in the case of Ralph Lauren, a flower. When someone clicks the icon, a balloon pops up containing more information about the merchant, including a logo or photo and maybe a link to the merchant’s Web site.

With Local Business Ads, merchants bid on keywords and pay per click as they do for ads now on Google AdWords, said Preuss. The ads show up on the maps as well as on Google’s main search results page as regular text ads, he said. The ads will not show up on any of the Google maps used by Web sites that have used the Google maps API to create a mashup, according to Preuss. Greg Sterling, an independent analyst who covers the local search market, predicted that the balloons would eventually be used to enable searchers to contact the company directly and do other things beyond just providing information. “There will be more interactivity,” he said. “We may see chat and video and click-to-call.”

Preuss said that was not in the works at this time. “We have no plans to do video or anything more interactive than the images,” he said. “Anything is possible. We just don’t have any plans.” Word of the new type of ads surfaced earlier this week, but Google was mum on the details at the time. Yahoo Local also offers icons related to advertisers on top of maps, but the presentation is different, and the balloons contain only text. 

Source: C|net

Source: Chicago Business

Believe or not, but Google tests classifieds in print now.

Google Inc., the new-media giant, now has a decidedly old-media partner: the Chicago Sun-Times. In a quiet and small-scale experiment, Google is running classified-like ads in the pages of the Sun-Times, which so far is the only newspaper participating in the Web-search behemoth’s test.

Read more from Chicago Business >

 

My conclusion first: This is the best ever analytical tool you’ve ever saw, helps you to understand better your visitors and their behavior. I mean organic and PPC. This is the only tool shows you organic conversations! Don’t use Google Analytics if you’re spammer, or black hat SEO! Click here if you do. 

Word of Warning: Ask yourself if you want Google to know that much about you and your company. Do you really want to share your revenue information with a company that also wants your advertising dollars? Do you want to share your revenue information with any other company at all? Google officials have declined that they will use the data to better understand how much you are willing to pay for ads, based on conversions. They also claim that they do not plan to tap into the data as a means of improving regular search results or to identify bad sites. Nevertheless, these things are easily possible if you use Google Analytics.

“Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web. With over 80 reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns - whether they’re AdWords campaigns, email campaigns, or any other advertising program. With this information, you’ll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. Don’t be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package. AdWords advertisers can find all of these benefits from within their AdWords account - Google Analytics has been fully integrated with AdWords. All of your reports and settings are available from the Analytics tab.” Google.com

Several useful features make it easy to pin down overall trends as well as to trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources. A unique feature facilitates the identification of critical pages and bottlenecks where you are likely to loose most of your online customers. The feature, called Funnel Visualization, shows you the bottlenecks in your conversion and checkout processes - attributable to such factors as confusing content or maze-like navigation - so you can eliminate or work around them, and start “funneling” visitors through the steps you want them to effectively take.

Another great feature, pioneered commercially by Clicktracks, is Site Overlay which allows Google Analytics to superimpose visitors and clickthrough data to your individual pages, giving you the ability to see exactly which links on each page are clicked, and with which relative percentages.

Google Analytics comes also with well over 80 predefined reports to analyze your data. Advanced Visitor Segmentation adds eighteen predefined segments for further drill-down into any of these reports, such as geographic location and new versus returning visitors.

 

Email I got from adwords-support@google.com on Wednesday, July 05, 2006 12:31 AM says:

What to do?

First don’t panic! Okay it’s email from Gog-gool so what? Don’t be shy and reply to the email you’ve got (unless it’s true what they said which in that case you have to fix this problem):

Five hours later I have a response from Google

This is a message I have received today from Google: 

Hello,       Thank you for your email.We understand that you wish to receive specific information regarding the invalid clicks we observed on your account. However, due to the proprietary nature of our algorithm, we cannot disclose any details about how our monitoring technology works or what specifics we found on your account.If, in the future, you suspect that invalid clicks may have resulted from a visitor to your site, we suggest that you review your site’s logs for any suspicious activity and notify us with your findings. This information can help us in resolving any issues, although as outlined in our Terms and Conditions (https://www.google.com/adsense/terms), Google will use its sole discretion when determining instances of invalid clicks.Sincerely,The Google AdSense Team

Today we’ll disclose some of the AdSense and AdWords algorithm facts. The best way to describe such a complex system is by using graphs. No more words, there you go:  

 

 

Click here to download full diagram [PDF 2.08 MB]

 

Current search engines are utilizing morphological analyzers in their code and are very interesting to discuss about. In this typo example Google “understands” that Geoge Bush is equal to George Bush, see number 2 below. This is exactly what Morphological Analysis is all about . It also found a page with the typo itself. In few days search engines will show you this page as well

 

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Spell checkers today are very powerful and include morphological analyzers themselves, but leave it to the users to decide and select how to continue when morphological problem occur. However the paid search engines (Google AdWords, Yahoo Overture, etc.) have to make automatic spontaneous decisions and absolutely utilize embed morphological analyzers.   

 

Let’s start by reading Google’s Help Center https://adwords.google.com/support/bin/answer.py?answer=33227 message:

What is ad scheduling?

Ad scheduling lets you control the days and times your AdWords campaigns appear. Your AdWords ads normally are available to run 24 hours each day. Ad scheduling allows you to set your campaigns to appear only during certain hours or days of each week. For example, you might set your ads to run only on Tuesdays, or from 3:00 until 6:00 pm daily. With ad scheduling, a campaign can run all day, every day, or as little as 15 minutes per week. A campaign can also run and pause several times each day.

What to do?

You have to set your time first, you can find a link on AdWords welcome page.

Setting you awake/sleep ads is easy as 1-2-3:

1. Click on “Edit Campaign Settings” and on “Ad Scheduling” option.
2. Choose daily (default), weekdays, or weekends cycle.
3. Select times ads awake or sleep, you can add as many perios as required.
4. Save your work. The Google clock is ticking and is checking your schedule from now!

Is it for me?

Think twice if you’re fighting against fraud clickers or you’re beside your potential customers. Learn well your market niche to determine your clients web behaviour and act accordianly. Some marketers like on-line jewelrers found “brown bag” lunch time is their best hot hours, so they want to pause their ads during late night hours (one minute after midnight to 7 am) to keep budget in shape for the noon hours. Movers companies found evening time is where family decisions happening, so they want to keep budget to that time. In the old times where ad scheduling wasn’t exist, many of movers spent they budget by noon.