MYTH: SEO is not an exact science

Not true. The term “SEO is not an exact science” is using by Search Engines Marketers who do not fully understand how search engines works. It is pure and simple mathematics if you know how to do it. It is also true that the science of mathematics in general and Google in particular includes many grey areas such as Google Algorithm and Axiomatic Set Theory and more, but how do you think Google, Ask, Yahoo and MSN retrieve, sort and score the results sets for a given query? By a theory, or by a guess?! Ah, you might say that “search engines optimization” is not the same as “search engines”, not a paradox?

Trial of Galileo Galilei 1633
Trial of Galileo Galilei 1633

It is like the “Surprise Quiz Paradox”: teacher announces to his class that there will be a surprise quiz some time during the next week. The paradox is if you mentioned “search engines optimization” it also includes “search engines”!

One more idiots proof : Show me one webmaster or SEM that will not agree to one (or more) of the following statements. Think of top competive example like iPod or jewlery website and take it to Google’s first page.

  1. “I can gueantee the results if I personally had a friend who’s Google engineer”
  2. “for unlimited budget anyone can do it”
  3. “for a $100,000 I can get you enough quality links to beat any of the top ten winners”
  4. “if you buy 4 years old iPod/jewlery website with 600 outbound links - I can do it”
  5. “if you buy iPod/jewlery website with PageRank 7 - I can do it”
  6. “get me one, just one link from Amazon/NYtimes/CNN… home page and…”

Conclusion: SEO is an exact science, it all depands on what, how, how-much and when you put the things in the formula to work.



Number of Visits in Google search results

As of today Google shows the number of visits in search results.

Number of Visits in Google search results

Google is not mentioning it on its Help Central - Interpreting Results page and not anywhere else. So I can let my imagination run and have these assumptions:

  1. This only works if you signed in with Google Accounts.
  2. This number represents the visits on the date that follows (August 3rd in the above sample).
  3. Apparently it only counts YOUR OWN clicks. Acroterion has 1,273 unique visits in August 3rd. The term search engine solutions grabbed 33 visits, so it’s not SERP clicks number.

This just proves my long-standing theory that Google is tallying visitors clicks :)

Comments (2)

IAB, Google, Yahoo, Microsoft, working together on Click Fraud


The Click Measurement Working Group established by IAB and the member companies who have joined it will develop a series of click measurement guidelines. The definition they establish will help to separate legitimate clicks on advertisements from the illicit ones that advertisers consider to be invalid, or worse, fraudulent.

IAB’s announcement comes in the wake of Google’s $90 million settlement in an Arkansas click fraud case. The plaintiffs in that suit are continuing to battle with Yahoo, Ask, LookSmart, and other companies over click fraud allegations.

Ideally, the adoption of such guidelines will provide more transparency into how search advertising companies measure and charge for clicks. Clicks that do not meet the standard will stand out when an advertiser has an account independently audited against the defined guidelines.

Google dominates the search advertising industry. Its actions impact the other players around it. Recently, Google began to show its AdWords clients more information on invalid clicks, a small step toward greater transparency into its measurements.

invalid click report

Transparency has been a persistent demand of search advertising clients. Search engines have intentionally kept their methods opaque to outsiders, even those who fuel its revenue stream. They claim transparency will educate criminals on how to beat the system.

The development of a click guideline could help people game the system as much as it assists advertisers in identifying legitimate clicks. If the fraudsters out there can come up with a way to meet the guidelines, assuming they haven’t done so already, advertisers may end up paying for illicit clicks unless the search companies can reliably identify them before the advertiser is charged.

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New! Google ads on maps

Google is launching a feature Thursday night for businesses that want to target customers based on geography.  

google ads on maps

Marketers will be able to place photos and logos inside balloons that pop up on Google maps exactly where the merchants are located. A handful of advertisers, including Barnes & Noble and Ralph Lauren, have purchased keywords such as “New York books” and “Ralph Lauren New York” and tested the new Local Business Ads system over the past few weeks, said Dominic Preuss, product manager for Google’s local advertising. Users will notice that with certain searches on Google Local, icons representing types of businesses will appear on the map corresponding with a particular merchant. A given icon might be a coffee cup, a shopping bag, a grocery cart, a car or, in the case of Ralph Lauren, a flower. When someone clicks the icon, a balloon pops up containing more information about the merchant, including a logo or photo and maybe a link to the merchant’s Web site.

With Local Business Ads, merchants bid on keywords and pay per click as they do for ads now on Google AdWords, said Preuss. The ads show up on the maps as well as on Google’s main search results page as regular text ads, he said. The ads will not show up on any of the Google maps used by Web sites that have used the Google maps API to create a mashup, according to Preuss. Greg Sterling, an independent analyst who covers the local search market, predicted that the balloons would eventually be used to enable searchers to contact the company directly and do other things beyond just providing information. “There will be more interactivity,” he said. “We may see chat and video and click-to-call.”

Preuss said that was not in the works at this time. “We have no plans to do video or anything more interactive than the images,” he said. “Anything is possible. We just don’t have any plans.” Word of the new type of ads surfaced earlier this week, but Google was mum on the details at the time. Yahoo Local also offers icons related to advertisers on top of maps, but the presentation is different, and the balloons contain only text. 

Source: C|net


I’m Feeling Lucky (how to increase ranking with one little effort #2)

Want some easy Google credits? No problem.

I believe that Google is counting how many people are using the “I’m Feeling Lucky” option. Technically it’s very simple as the core search engine needs to redirect you to the first position in its results set, so it “clicks” in your behalf on this organic listing. So now that it knows the URL, why not to save it to a database and give higher ranking score for more frequent “luckiers”? It’s simple as that!

What do do?

Search for a keyword that placing your website on the first Google spot (organic only, no compass or AdWords) and open a fresh Google search screen. Use the keyword you’ve found and click on the “I’m Feeling Lucky”. That’s it. If you have Google Toolbar (you don’t? Get it right away here (feature list) and opt it out to show PageRank) use it as your first choice.

Feeling Lucky!


What should I do if my keyword search is not found on the first position? 
Search for your company name plus the keyword. (E.g new york movers flatrate)

One Warning - Don’t get carried away! It is not a good idea to exceed a too much clicks a day from you and your employees, friends, or your clients who love you.


Google tops search engines in June

Google remains ahead of its search engine competitors. comScore Networks released its monthly qSearch analysis of search engines for June 2006, finding that Google gained in search market share for the 11th consecutive month and maintained its status as market leader with 44.7 percent of searches or 2.9 billion searches. Yahoo! was in second place, increasing its share to 28.5 percent, followed by MSN with 12.8 percent, comScore reported. It also found that Americans conducted 6.4 millions searches in June, a 6-percent decline from May but a 29-percent increase over June 2005. comScore attributes the decline as a seasonal effect. comScore also reported that Google and Yahoo! dominated the toolbar search market with 49.6 percent and 46.1 percent respectively. 

comScore june 2006


Google tests classifieds in print

Source: Chicago Business

Believe or not, but Google tests classifieds in print now.

Google tests newspaper ads

Google Inc., the new-media giant, now has a decidedly old-media partner: the Chicago Sun-Times. In a quiet and small-scale experiment, Google is running classified-like ads in the pages of the Sun-Times, which so far is the only newspaper participating in the Web-search behemoth’s test.

Read more from Chicago Business >


What is Google Analytics?


My conclusion first: This is the best ever analytical tool you’ve ever saw, helps you to understand better your visitors and their behavior. I mean organic and PPC. This is the only tool shows you organic conversations! Don’t use Google Analytics if you’re spammer, or black hat SEO! Click here if you do

google-analytics organic vs PPC

Word of Warning: Ask yourself if you want Google to know that much about you and your company. Do you really want to share your revenue information with a company that also wants your advertising dollars? Do you want to share your revenue information with any other company at all? Google officials have declined that they will use the data to better understand how much you are willing to pay for ads, based on conversions. They also claim that they do not plan to tap into the data as a means of improving regular search results or to identify bad sites. Nevertheless, these things are easily possible if you use Google Analytics.

“Google Analytics shows you how people found your site, how they explored it, and how you can enhance their visitor experience. Improve your website return on investment, increase conversions, and make more money on the web. With over 80 reports, your free Google Analytics account will track visitors through your site, and will keep track of the performance of your marketing campaigns - whether they’re AdWords campaigns, email campaigns, or any other advertising program. With this information, you’ll know which keywords are really working, which ad text is the most effective, and where your visitors are dropping off during the conversion process. Don’t be fooled by the fact that this functionality is available to you for free - Google Analytics is a full-featured, powerful analytics package. AdWords advertisers can find all of these benefits from within their AdWords account - Google Analytics has been fully integrated with AdWords. All of your reports and settings are available from the Analytics tab.”


Several useful features make it easy to pin down overall trends as well as to trace transactions to campaigns and keywords, get loyalty and latency metrics, and identify your revenue sources. A unique feature facilitates the identification of critical pages and bottlenecks where you are likely to loose most of your online customers. The feature, called Funnel Visualization, shows you the bottlenecks in your conversion and checkout processes - attributable to such factors as confusing content or maze-like navigation - so you can eliminate or work around them, and start “funneling” visitors through the steps you want them to effectively take.


Another great feature, pioneered commercially by Clicktracks, is Site Overlay which allows Google Analytics to superimpose visitors and clickthrough data to your individual pages, giving you the ability to see exactly which links on each page are clicked, and with which relative percentages.


Google Analytics comes also with well over 80 predefined reports to analyze your data. Advanced Visitor Segmentation adds eighteen predefined segments for further drill-down into any of these reports, such as geographic location and new versus returning visitors.




Back Button

Email I got from on Wednesday, July 05, 2006 12:31 AM says:

Thank you for advertising with Google AdWords.
After reviewing your account, we’ve found that one or more of your ads or keywords does not meet our guidelines. You can see your disapproved ad(s), the reason for disapproval, and editorial suggestions, from the Disapproved Ads page within your account. 

Ad Status: Suspended - Pending Revision

Ad Issue(s): Back Button

Back Button: In order to provide a better user experience, links to your website must allow users to return to the Google Search Results page by clicking once on the browser’s ‘back’ button. Once your website complies with this guideline, please reply to this email to request review.


The Google AdWords Team

What to do?

First don’t panic! Okay it’s email from Gog-gool :evil: so what? Don’t be shy and reply to the email you’ve got (unless it’s true what they said ;) which in that case you have to fix this problem):

Dear AdWords member,

My Back Button is working just fine. I didn’t change the site since about June 21, 2006. It was always good. I have just checked again my home page with CheckIT of Watchfire (world’s leader in Online Risk Management software) and can’t see any problem such this.

Five hours later I have a response from Google

Hello Motto (name changed),
Thank you for your email regarding the functionality of your back button.

After reviewing your account, I’ve confirmed that your ad in Campaign is approved and running on Google.

Our AdWords Specialists review ads that run on Google to ensure that they comply with our advertising policies. I apologize if the prior disapproval of your ad was made in error. However, after reviewing your ad again, our Specialists have found that your ad meets all our Editorial Guidelines and advertising policies.


Marina (name changed)

The Google AdWords Agency Team


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AdSense and AdWords under the hood

This is a message I have received today from Google: 


Thank you for your email.We understand that you wish to receive specific information regarding the invalid clicks we observed on your account. However, due to the proprietary nature of our algorithm, we cannot disclose any details about how our monitoring technology works or what specifics we found on your account.If, in the future, you suspect that invalid clicks may have resulted from a visitor to your site, we suggest that you review your site’s logs for any suspicious activity and notify us with your findings. This information can help us in resolving any issues, although as outlined in our Terms and Conditions (, Google will use its sole discretion when determining instances of invalid clicks.Sincerely,The Google AdSense Team   

Today we’ll disclose some of the AdSense and AdWords algorithm facts. The best way to describe such a complex system is by using graphs. No more words, there you go:  


AdSense and AdWords Diagram - Click here to download full diagram [PDF 2.08 MB]


Click here to download full diagram [PDF 2.08 MB]



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SEMPO 2006 State of the Market Survey is Now Open | Usability and Searchability | | | 2006 November | 2006 October | 2006 September | 2006 August | 2006 July | 2006 June | About | Acroterion Home Page | Dynamic to Static | PayPerClick | Google Uncover | Google Essentials | AdSense | Selected News | Outsource SEO verus Inhouse SEO | MYTH SEO is not an exact science | Google Algorithm and Axiomatic Set Theory | IAB Google Yahoo Microsoft Askcom working together on Click Fraud | Searchability and Usability | Number of Visits in Google search results | New Google ads on maps | I8217m Feeling Lucky how to increase ranking with one little effort 2 | Google tops search engines in June | Google tests classifieds in print | What is Google Analytics | Back Button | AdSense and AdWords under the hood | Google Checkout Grab it now | | MSN did it with its new maps service | Top Ten keywords and SEO Seniorityfaithfulness | Google credit award under Lane8217s Gifts v Google classaction settlement | it is not YouTube it is Social Network | How to get PageRank 9 nine with one little effort 4 | How to increase ranking with one little effort 3 | Web Awareness The secret ingredient in Google formula | Spell checkers and Morphological Analysis | Google Health A Vertical Search | Google AdWords Ad Scheduling is live | Dynamic versus static web pages optimization | PPC 2006 Analysis | NoneBLOG