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How to optimize your content for Google’s BERT update

Elchanan Rotstain

Using rich content to present information

Mark Mosaic

<img alt='' data-srcset='https://secure.gravatar.com/avatar/22afd85983c910a065f2fc23a04de8fe?s=200&d=mm&r=g 2x' height='100' width='100' data-src='https://secure.gravatar.com/avatar/22afd85983c910a065f2fc23a04de8fe?s=100&d=mm&r=g' class='avatar avatar-100 photo img-fluid rounded-circle lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/22afd85983c910a065f2fc23a04de8fe?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/22afd85983c910a065f2fc23a04de8fe?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo img-fluid rounded-circle' height='100' width='100' />

kosher duplicate content

Mark Mosaic

<img alt='' data-srcset='https://secure.gravatar.com/avatar/22afd85983c910a065f2fc23a04de8fe?s=200&d=mm&r=g 2x' height='100' width='100' data-src='https://secure.gravatar.com/avatar/22afd85983c910a065f2fc23a04de8fe?s=100&d=mm&r=g' class='avatar avatar-100 photo img-fluid rounded-circle lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/22afd85983c910a065f2fc23a04de8fe?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/22afd85983c910a065f2fc23a04de8fe?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo img-fluid rounded-circle' height='100' width='100' />

I need help clearing the duplicate content on my site

Mark Mosaic

<img alt='' data-srcset='https://secure.gravatar.com/avatar/22afd85983c910a065f2fc23a04de8fe?s=200&d=mm&r=g 2x' height='100' width='100' data-src='https://secure.gravatar.com/avatar/22afd85983c910a065f2fc23a04de8fe?s=100&d=mm&r=g' class='avatar avatar-100 photo img-fluid rounded-circle lazyload' src='data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==' /><noscript><img alt='' src='https://secure.gravatar.com/avatar/22afd85983c910a065f2fc23a04de8fe?s=100&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/22afd85983c910a065f2fc23a04de8fe?s=200&d=mm&r=g 2x' class='avatar avatar-100 photo img-fluid rounded-circle' height='100' width='100' />

Understanding Document Similarity and Quality Score

Elchanan Rotstain