There are three points Google has recently published about SEO

This is a summery of the points with our own commentary.

Start Small

Small incremental changes can do wonders for organic SEO. Great results often come from small but persistent optimisations and new content. There are usually quick optimisations in meta tags that you haven't yet taken advantage of.

Embrace Change

For most digital marketing platforms change in websites platform or stack are necessary around once a year. Whether its AMP speed or adding search visibility tools such as yelp change of some sort is usually necessary. The site administrator needs to judge what change is worth the effort. Not every new feature Google promotes makes sense for your website. For instance AMP only makes sense if you know your site is unable to compete with speed and there no easier solution.


Since the beginning of the web many SEO strategies incorporated the idea of scattering your Google footprint. Using multiple websites to gain links and local listings. Google is saying that this hurts SEO by confusing customers and search algorithm.Take this with a grain of salt because it might still work just Google want to prevent you "confusing" its algorithm.

SEO Statistics To Be Aware Of In 2018

The Complete Workings of SEO Explained in the Infographic

The infographic begins with a quick look at SEO history. Then explains the evolution everything from algorithms, market trends to ranking factors. Take time to learn this everything in the infographic.Search engine optimization (SEO), is not just a marketing tool that is used with varying degrees of success.First and foremost, It is an "engine," and later, "optimization." What do you do when your car is having problems?You can call a friend or neighbour "that understands engines," but eventually, you'll find yourself seeking an expert mechanic.Most SEO companies are the "friend or neighbour" that just so happens to understand search engines. Not really. If your problem isn't resolved and your website doesn't end up in the top 3, at the end of the day, you need an expert.
I would like to thank Search3w Inc., especially Mr. Rotstain CEO, for providing a solution in our search-engine positioning needs. Your efforts have assisted ICE.COM achieving top-ten positioning within 3 pace months, even with Google! We contacted several companies and spent money for nothing. Those "optimization" services did not diagnose search problems and therefore they failed. Definitely Mr. Rotstain is "the search-engines doctor", I guarantee that any company working with Search3w will not be disappointed. ~ Shmuel Gniwisch,'s co-founder and CEO. Montreal, Quebec.
There are a multitude of reasons why you aren't getting your anticipated results with search engines. Have you ever heard the terms, 'Penguin' and 'Hummingbird' bandied about and didn't understand what they meant? Those terms are simply the names of Google’s algorithm updates, so everyone can keep track and understand the way the search engine is going to find information.Here is a go-to list that will help business owners and marketing professionals discern whether their SEO pros are doing their jobs on an on-going basis.1         Excuses - "There was a Google update." "It takes several months until..." "My team is working hard on..."  "This is because you earned bad reviews. Please fix this first." "Remember that you ordered the cheapest plan. If you choose the premium plan..."2         Too much time - 3 months passed with no dramatic position change.3         No leads - The keywords that go up are useless and gets you no leads. Does your SEO guy really care about your sales? When was the last time he asked you?4         No Access - The SEO company provides you with their own report and marketing system. You have no owner access to Google Analytics, AdWords, MOZ, or SEMrush, and even worse, not even your own website (using FTP or WordPress admin).5         Ambiguousness (non transparency) - The SEO guy always shows you the "nice picture." He never shows you the truth and takes you behind the scenes. Do you know when the last Google update occurred and what it means? Have you been told if this update increased or decreased your position? Is it because of something you did or what the SEO did? Has he warned you to plan ahead?6         Competition Analysis - When was the last time, if ever, that you were provided with a comprehensive Competition Analysis? Certainly, you know your competitors, but do you know your Google competitors and why they rank higher than your business? At the very least, your SEO guy should provide you with an excel spreadsheet that includes these competitors parameters, and give you the "ahah" to understand your web position:⁃         Design architecture, flow, and layout⁃         Web Protocol they are using⁃         Indexation⁃         MOZ PA⁃         SEMrush score⁃         Number of map locations per competitor and Google status for each location (e.g. is it verified?)⁃         Mobile speed and mobility comparison⁃         AMP score⁃         Content Quality Score⁃         Content update frequency⁃         Social likes and shares7         Who is your SEO guy, really? - Do you speak with the salesman, "account manger," do you speak with the engineer, or the expert? What is his background? Does it go back to web-design or computer sciences (and can he really understand how Google operates)? When was the last time your SEO provider updated their tactics and strategies along with Google formula to stay on top and bring you leads?If the answer to one or more is "yes", you may want to Change your SEO guy.

Topics covered: Search Engine Basics, Google Ranking System, Google Algorithms, Keyword Research, Competition Analysis, On Page Optimization, Meta Tags, Local Google Maps Optimization, SEO Copywriting, indexability, Off Page Optimization and ZMOT, Tactics (Ex. Backlinks), Google Analytics, Google's New Patents, Social Media Optimization, Site Health Check, Visibility and Position Ranking, Google Webmaster Tools, Optimizing Google Places, WordPress Optimization, Avoiding Black Hat SEOThis is a questions people asking me almost every day:I am checking these keywords in Google and I am not coming up on the first page except for {keyword} (I'm the last one). Also {keyword} someone that would type this in would be specifically looking for... Also these two keywords are linking to the landing page that... No one would type these key words in if they were trying to locate {my business}.The questions here are: What 5-10 keywords are we going after? How many keywords will you guarantee me a first page showing in the natural listing? Common sense tells me that if a {my business}, they will type in {keyword 1} or {keyword 2} or they will type in the specific city within that {keyword}. The cities which are located within closest proximity to me and where I would like to get {my business} are: {list}I need to have these questions answered ASAP! I do not expect the results to happen over night but I do need a clear explanation of exactly what we are doing! This is my answer. Use this graph while reading the answer: kw-wish-graph1You are somewhere between a to b now. This means that we always try to work on the keyword combinations that fits your SEO Seniority if you want to call it this way. Please note that keyword combinations is NOT keywords you wish. As far as your SEO Seniority is running (with our work on your links, static pages and the content of your pages) as close you can rich your wish list keywords, and even this is not 100% guaranteed. Pay-per-click is the only guaranteed placement program available.For instance one of Acroterion clients which they are far above point [e] has the 54 million keyword new york movers ($13 per click on AdWords). They're #1 on Google for it. For long time, say between [p] to [q] the wished keyword movers in new york was not acquired for them. It took us few more months of work (and more $) to get them top spot.timeTo run full optimized "SEO Seniority" and acquire Google faithfulness, you need:
  1. Time. From six weeks up to two years.
  2. Killing content that nobody can found elsewhere. No duplicate tricks.
  3. Top External Links. Don't be pathetic and think Google's "link:" or "Related:" command will show you that.
  4. Register your business with the right directories and local/international business pages. No, I'm not meaning to Yahoo Directory. Sooner or later you'll come to me crying...
  5. Rich media. Don't limit yourself to your own website boundaries. Most of the successful online websites using several media campaigns. These includes: TV, Radio, Newspapers, Press releases and BLOGS.
  6. Usability: Printer Friendly and/or site friendly are essential factor to your on line success. Use D2S for dynamic websites (aspx, php, CMS, jsp..) and use NoneBLOG for your BLOG websites.
  7. Excellent server performance and a good hosting company. Remember GoDaddy? One black-hat SEO client can kill all website within! Yep, dedicated server on the right location with the right setup will do.
  8. Zero HTML errors and top quality assurance measures of your site. Checkup for defects can be done here CheckIT.
  9. Google claim to have 100 factors in its ranking formaula. Call us to get the rest 92 :smile:
Search3w is pleased to announce significant improvements of its Local Ranking Scanning Software. This new software implemented on our site is top of league for Local SEO masters.To give an example use case of potential clients getting a free local web ranking audit. I randomly typed in Google search "kosher restaurants near me" and thought to myself that Auleaf is not there. When people search locally they are usually on the go and need to see the perfect information within seconds.Let's use the new & improved Search3w Ranking Scanning Software to find why. Scroll down to see the full run and the results.

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Look at all the the projects and services currently being worked on at Google. Do you want to get job on one of projects?Tips about getting a job at google.
  1. Get professional experience
  2. Boost your coding skills (if looking for engineering positions)
  3. look for internships, campus recruiting, referrals
  4. Try to contact a Google recruiter
  5. Specialize in your field
  6. Showcase your skills
Here is a full list of Google departments (highlighted ones) Search3w can build solutions for:

How does Voice search work?

There are two different steps that a voice search takes to return content. Whether the your voice search is coming from your phone, smart speaker assistant, PC, or wearable the basic process is the same.One, the system attempts to understand your query. It does this using mostly local intelligence without direct input from the internet.Two, it sends the query to an internet search engine. Siri and Amazon echo both used Microsoft Bing search engine. In 2012 Amazon purchased Evi but haven't done anything with it yet. And Apples Siri switched to using Google in 2017. One can also often manually set these devices to search Google as well. Google Home obviously searches using Google.

1. Write question-based articles

Most voice search queries are in question form, therefore your website content needs to answer those questions in order to gain reputation with search engines.Think about what people might want to know about your product/service and then provide them with helpful information that answers those questions.Having a thorough FAQ section on your site is a great way to boost your chances of making it to those top SERP spots.

2. Use natural language

Many web writers overlook this approach, and see their content suffer as a result. Your first priority is to write valuable content from one human being to another. Your second priority is to optimize that content for the search engines.SEO techniques like keyword-stuffing are very likely to backfire now. Google rewards consumer value, so make sure your content is valuable. This means your content should be: Use conversational language – just like people using voice search are doing – and try to avoid industry-specific jargon. Thanks to the Hummingbird update, we’re living in a time when search engines are learning human language, not the other way around.

3. Have shareable content

Content with high levels of social engagement have proven to perform better in voice search. With that in mind, you should aim to write as much share-worthy content as possible.The trick to this is keeping your writing in perspective; ask yourself why people might want to read and share it. For example how could your content become meme-worthy. In most cases, widely-shared content demonstrates one or more of the following qualities: It’s not always easy to implement one or more of the above, as it’s heavily dependent on what you’re writing about. Just remember that whatever the topic, there’s an audience out there somewhere just waiting for your juicy piece of content.

ORM stands for Online Reputation Management

The reality of the internet is that it has built a culture of sharing opinions, values and thoughts. Whether they are positive or negative, these opinions are critical to your company’s image, reputation, and ultimately its success.Now more than ever, the power of opinion-shaping is in the customers’ hands. Therefore, effective businesses today understand that is not enough to provide quality services. Therefore, it is important to engage their customer base and encourage sharing of their customers’ opinions.In this post you will learn  

How to Avoid Bad Reviews in the First Place?

Publish only 4 and 5 stars reviews. The reviews that marked 1, 2, or 3 stars will be captured/filtered by your customer service only. But wait, can I really "capture" or "weed" bad reviews? Is it not against Yelp, Google, and Facebook policy?Well, it depends how you do it. Legit. Allow me to explain if you call me. In the meantime watch this 15 seconds video introduction:Weed / Filter bad reviews system

How to Fix Bad Reviews and Bad Reputation?

To be more aggressive. Some clients just create another website and optimize it to be on the top 10. Looking at that these days, and the Google algorithm, I am not fan. The problems of this method is that its pricey and risky. But, I have colleagues that are doing it successfully.I suggest five steps solution.
  1. Damage Repair (see chart 1 below)
    • Promoting existed Positive URLs / Link building to the positive profiles instead to the brand itself (must be done in a very certain prescription to avoid red flags or banning and to promote SEO linking at the same time)
    • Business Listing at High Authority (root) Websites
    • New Profile Creation at top websites
    • PPT creation and submission
    • PDF submission
    • Reviews at websites Ravdex, Sitejaber, Pissed Consumer and so on
    • Forums reply
    • Creation of Micro Blogging sites
  2. Branding and Social Media fix
    • Boost your brand or company in a positive manner. Do you remember the Toyota gas pedal recalls?  They called me in along with other experts to fix the bad online influence. What we did is to increase the positive features of the brand using PR, social media, etc and to "push down" the negative news and mentions. Of course, people's memory is short and this will be forgotten soon...
    • Create Facebook posts and boost them to a target audience and interests
    • Create hashtag and use Twitter for business
    • Use LinkedIn massively
    • Create news and PR
  3. Reviews Management
    • Encourage your customers to publish good reviews about your brand and services. As mentioned above, don't make it without a proper filter
    • View and respond to reviews on all social media platform using a review management software like this: 
  4. Search Protection
    • Brand keyword protection -Positive views search engines. When someone uses certain keywords in relation to your brand, they will see the good only
    • Rich snippets - Micro formats and authorship compliance, which ensures that Google is able to validate any positive information about your business and/or brand
    • Weeding -  Remove negative reviews. The only legit way to do it is to contact the writer or the website owner asking them to remove it. You may need to take legal action in order to expedite the removal of baseless and fake online content. In some cases, the most effective method for expediting the removal process may including summoning Google to uncover the identity of the malicious online poster.
  5. Reputation Monitoring

Chart 1

If you haven’t yet heard of it, DuckDuckGO (DDG) is small company that runs a popular search engine that emphasizes protecting searchers' privacy and avoiding the filter bubble of personalized search results. Their popularity keeps soaring in response to the privacy concerns of the 21 century. Few people are comfortable with Google collecting data on everything you think or do.

Should we care about DuckDuckGo?

DuckDuckGo currently has .2% of the search market for desktop/laptop compared to Yahoo at 5%. If things keep going in this direction then DDG will take over in about a year from now. Still DuckDuckGo is handling about 20 million searches a day compared to google at 5.5 billion searches per day. It is hard to know definitively but according to some experts Google’s search market share has been dropping in the past year or so.

How does DuckDuckGo SEO work differently?

Advertising and Affiliates

Advertising and affiliate programs are the only two ways DuckDuckGo generates revenue. Having said that they don’t have their own native advertising system as of yet. Advertising comes through Yahoo/Bing as part of the Yahoo-Microsoft search alliance, so if you advertise outside of google you might already be on DuckDuckGo. Their affiliate programs are only with large companies such as Amazon and eBay.


Optimizing for DuckDuckGo shouldn’t be much different from your current Google search optimisation strategy. If you have the chance it’s definitely worth keeping these few things in mind when building a new search optimization strategy 

Credit: Gabriel Weinberg

Can anyone tell me What's wrong with Google Places?

Google places has many glitches (bugs) since Marissa Mayer left the department to be the Yahoo CEO. I see it in different ways with many clients.These are the problems that customers call us every day for:
  1. "This place has closed or relocated" for a real business location
  2. Postcard sent in the end of the verification process, never reach the business
  3. Phone call verification made successfully but the status "Need Action, Enter your PIN" is resumed
  4. Lost position on Google Places - From something to nothing, Google top position poof gone overnight
  5. Google Places show on first page fake business locations. You know your arena -  You know they built to trick Google.

 How do we solve the Google Places listing problem?

Step one. Get it right! Slightly difference like Unit #, or Avenue instead of Ave (yep!) can cause "No Evil" Google to be mad on you. I'm using to help me finishing this task.
Don't be cheap and use the free listings on the top local directories like Manta, Superpages, MerchantCircle, Yelp, Angi, etc. (full list is available to SEOmoz members at ). Pay the premium listings fee if you're serious about getting top results with Google Places.
In some case you can ask Google to review your location. In this case, please Follow These Instructions:     (use this guided screen >>)
  • Start with "I'm {name, role} at {business}". Write that we tried getting a postcard twice and never got it. We are company.. established.. employees..
  • Write that we verified it over the phone and it failed
  • Write the exact address, phone and Google email account (same as Google places account)
  • Describe the buildings around the location and any landmark (the… tower is just across our location) around. This is critical!
  • Fill the form with as much information you can provide
  • Attached a photo of the location. After you place it on your server,  use (click on this link after login to Google account) to get a short link to the photo
  • Attach the home page of your website to prove location is listed there:
  • Ask politely to validate this location on Google maps.
  • Close with: Feel free to contact me at… Your full signature
 Google made the unconventional move of announcing a potential major change to its organic search results algorithm. The announcement heralded "a secret project: a next-generation architecture for Google's Web search."Every once in a while Google makes a major algorithmic change to its organic results. In reality, its organic algorithm changes at least monthly, if not more frequently, but the major changes are sometimes announced. Even when they aren't, these changes are quickly named by the industry, like hurricanes named at the time they prove themselves able to do damageLike prior major changes in the algorithm, Caffeine will profoundly affect the SEO industry and may impact your SEO rankings or traffic, positively or negatively. It may also significantly impact your PPC (AdWords) search strategy and that of your competitor.Let's look at the stated objective for Caffeine and imagine how these changes might shake things up, based on the attributes and dimensions that were mentioned in Google's announcement.Index Size and Speed Problem: News sites and real-time blogging platforms, both within social media sites like Facebook and through sites like Twitter, generate a huge volume of content that is only fresh for a short time. Solution: Google Caffeine will index, refresh and rank them faster.Accuracy Problem: Most people would agree that Google is fairly accurate now. However, for certain query types, its accuracy is still fairly poor. In particular, Google struggles with integrating local results into the organic results beyond the local results section. Solution: Work harder on Google maps. Interestingly, with Caffeine I noticed less news included and more local business listings included. Of course, they aren't always at the top; the top organic listings are generally not geocentric and are often links to a wiki or other reference site.Personalization Problem: The personalization extends beyond geographic data center issues to the user level. This means that even if you have what looks like a top organic position, you may not have that position for everyone who searches. Solution: You'll have to make your own determination based on what your lost opportunity might be. I recommend testing paid listings even when you have a top organic listing.Try it now with your own keywords and report me with your findings!
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