Usability - Turn Search Engines traffic into Sales
These days if you are not on the first page of a Google search you might not be invisible. Research has shown that people rarely go beyond the first page of a Google search. The Internet offers a rapid and extremely low cost way to perform test price/products, measure, change cycle and compare the effects immediately, even for different geographic spots - at almost zero advertising cost.
Search3w has a proven solution and seven years of experience that will do 3 things for your business:
1. Increase your web visibility - People will be able to find your website easily when they are searching Google, MSN and Yahoo!
2. Increases sales - Once they do, the site will provide what they are looking for, quickly and easily, results with more conversions (sales).
3. Increase walk-in traffic - web visibility increases in-store traffic by 60% according to a Jupiter Media study (and proved by our client's data).
Usability Process
Two things are essential for your website to be an effective sales tool:
1. People must be able to find it easily when they are searching Google, MSN and Yahoo!
2. Once they do, the site has to provide what they are looking for, quickly and easily.
Search engine optimization helps you achieve the first goal; usability testing the second.
Usability Results
The actual ROI from a usability test can vary dramatically, but it is rare to find a website that does not experience a positive return from this investment if they actually implement the changes recommended.
With one client, for example, Search3w technology was responsible for:
- 33 TIMES more revenue in 1 month
- $64,000 more sales in 1 month
- Increasing the web site visibility by a factor of 5
- Increasing walk-in customers by 60%
Usability Plans
Beginners - Thirty testers is the minimum number needed for statistical validity. Written report. We will calculate the mean scores and standard deviations on the quantitative questions, and provide all qualitative responses. However, in this option you minimize your out-of-pocket costs by doing the data analysis yourself. Fast turn-around. Results from such testing would normally be available within a week of launching the test.
Professional - Thirty testers. Written report with analysis and recommendations. We will calculate the mean scores and standard deviations on the quantitative questions, and provide all qualitative responses. We will also analyze and highlight key tester comments from the 100+ pages of written commentary provided during the testers as they visit the site, identify key areas of strength and weakness, and make recommendations for website improvements based on the findings and on our expertise in website usability.
Our team
Search3w working with top usability experts to help our clients increase their sales conversion rates. One of our usability experts came from world of traditional marketing, a field where she has 25 years experience. That experience also includes an MBA, as well as running hundreds of focus groups. Since 2001 she has done usability testing on hundreds of websites, including industry studies looking at hardware sites such as Home Depot, Lowes, Home Hardware, and Rona.How much Usability cost?
We have plans that range from our free introductory service through to full service. Let us work with you to find the program that best meets your needs.
We would be glad to share our proven experience in raising the profile and generating more business for your site.
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