Topics covered: Search Engine Basics, Google Ranking System, Google Algorithms, Keyword Research, Competition Analysis, On Page Optimization, Meta Tags, Local Google Maps Optimization, SEO Copywriting, indexability, Off Page Optimization and ZMOT, Tactics (Ex. Backlinks), Google Analytics, Google’s New Patents, Social Media Optimization, Site Health Check, Visibility and Position Ranking, Google Webmaster Tools, Optimizing Google Places, WordPress Optimization, Avoiding Black Hat SEO