Voice Search

Hey Siri: Why Can’t You Find my Business?


Siri, Google Assistant, and Alexa

An increasing number of users are now conducting voice-controlled web searches. In fact, approximately 40% of users and as many as 50% of Gen X and Y users now conduct their searches this way, and one in every five mobile searches is made through a voice search.

As a result, one of the biggest SEO trends in 2019 is voice search, which means that it is necessary to incorporate more longtail keywords to optimize your content. In addition, it is advisable to try to anticipate user questions and be sure that your content provides succinct answers to these queries. Tools such as Google Trends and Google Suggest can be used to help you achieve this goal.


Only one result will be heard

There are two different steps that a voice search takes to return content. Whether your voice search is coming from your phone, smart speaker assistant, PC, or wearable, the basic process is the same.

Firstly, the system attempts to understand your query. It does this mostly using local intelligence without direct input from the internet.

Second, it sends the query to an internet search engine. Siri and Amazon echo both used the Microsoft Bing search engine. In 2012 Amazon purchased Evi but haven’t done anything with it yet. And Apples Siri switched to using Google in 2017. One can also often manually set these devices to search Google as well. Google Home obviously searches using Google.

Yep, only one result will be heard loudly for a given question. Search3w can make sure that the result will be yours!


We know how voice search works

Our CEO was an engineer at the early stages of this project!

Search3w can help to modify your website content to answer critical questions so voice search systems understand your products or services and read your offer loudly. It does this using mostly local intelligence, direct input from the internet (Siri and Amazon echo both used Microsoft Bing search engine).