You have to get links for a better position on Google, right? What are Citations for?
A good plan to build a citation portfolio involves:
The difference between links and citations is that links are for targeting text anchor like kitchen designers built for Google organic increase of ranking.
Citation on the other hand are for targeting location for Google Places position.
What Are Citations?
Citations are defined as “mentions” of your business name and address on other webpages, even if there is no link to your website. An example of a citation might be an online yellow pages directory where your business is listed, but not linked to. It can also be a local chamber of commerce, or a local business association where your business information can be found, even if they are not linking at all to your website. You may also see the term “web references” used on other websites — a synonym for “citations”.
Source: http://getlisted.org/resources/why-citations-are-important.aspx
