kosher duplicate content

This is my answer to P.J. Fusco for her column on ClickZ, Sep 23, 2009, RE:

Deduping Duplicate Content

My name is Elchanan (Martin) Rotstain. I’m a member of the Search Engines Research Committee of SEMPO.

My company,, utilizes some very unique proprietary technology for greater site visibility, search engine optimization and usability.

You may call it “duplicate content”.

I have some news for you. Not always duplicate content is “duplicate content”. Do you want some examples?

1. Section 508 copy

2. Set of webpages for each city a national company has a branch.

3. Two pages for the same ring: One yellow and the other white gold.

Attached our email promo explains this product.
Call me to discuss this product (or the philosophy) in details.

Elchanan Rotstain, CEO
“We help the Web find you”
Toll Free: (888) 809-9012
Direct: (780) 454-0970